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Passionate about wines, their territories, their stories, I can’t help involving you in this week's reflection. But have you noticed how much this element creates familiarity, sharing, relationship?! And on this Saturday that has now passed even the first half of June, while I sip on my rosé from the Louis Roederer winery in my tone-on-tone Mimosa (because pink is so feminine!), I notice in how many cult film scenes the wine is there. And it’s there for different goals: as an accompaniment to emphasize a moment, or to outline a status or to tell the specific characteristics of a character. Made in Italy wine as well as fashion are excellences appreciated all over the world and the contexts in which it’s involved are endless. Just think for example of James Bond who, always next to refined elements, most of the time he sips Champagne, Bollinger and Dom Pérignon along with something aphrodisiac. The Italian Brunello di Montalcino appears in "The most beautiful evening of my life", on the other hand in "Sleepers" and in "All the women of my life" the characters are sipping the Piedmontese. American movies, unlike Italian, truly believes in the status symbol-wine association. As Woody Allen demonstrates in "Mysterious Murder in Manhattan" where a bottle of Château Margaux had a significant part of it. In “Midnight in Paris” they sip Haunt Brion and in “Match point” the dry white Puligny-Montrachet. In the iconic "Jurassic Park" the bottle that is uncorked is Champagne Moet.