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Despite the "new normal" that we are forced to live, fashion and with it its big names have legitimized and democratized a lot of new trends. In fact, for the SS 21, the power of loungewear has grown as well as the comfy garments’ one, already encountered in winter.
Teen Idol, in line with this field, perfects the trend by presenting clothing that, although glamorous and sparkling, is capable of being dressed everyday. More colorful and fun, the summer proposals enhance the details and are conceived as versatile solutions that allow people to wear "casual" while always being impeccable and extremely refined. The silhouettes alternate between the relaxed of the sweatshirts, and the skinny of the cyclist, dyed with vitamin colors. We can therefore see how loungewear has become the new fashion passe-partout.
Ermenegildo Zegna also teaches this with his videoconference look, “zoomwear", and also the very Italian Silvia Venturini Fendi, as well as Balmain, Prada, Balenciaga. And again Valentino, Gucci and Chiara Ferragni Collection.
Suffice it to say that even the top icon of Condé Nast, Anna Wintour, showed herself to the world in a decisively casual look. We should therefore have imagined that this was going to be much more than just a fad.